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NFT: what they are, why they were born, and what are the advantages
NFT
– Are the #1 digital art format that can change the art industry &
organisations globally. NFTS are non fungible tokens protected by a digitally
signed key on the Ethereum Blockchain & can’t be replaced but traded. An
NFT is also known as NFT Crypto Art & NFT Art.
NFT:
what they are, why they were born, and what are the advantages of digital
CUSTOMER EXPERIENCE
It
is an acronym that stands for “Non-Fungible Token”. What does it mean? Compared
to fungible goods, such as banknotes (which can be exchanged for other
banknotes of the same value), non-fungible goods indicate that these goods are
not replicable and replaceable, because they possess a specific individuality.
In
recent months, there has been a lot of talk about Non-Fungible Token, more
commonly called NFT. The news of millionaire purchases, coupled with public
criticism and poor understanding of the true nature of NFTs, have created more
than a few prejudices in people. A little bit of what happened with the birth
of cryptocurrencies.
This
article has the goal - difficult to achieve, we admit - to explain in a few
lines what NFTs are and what their role is in our lives, especially that of
tomorrow.
Let's
start with the basics: what are NFTs?
It
is an acronym that stands for “Non-Fungible Token”. What does it mean? Compared
to fungible goods, such as banknotes (which can be exchanged for other banknotes
of the same value), non-fungible goods indicate that these goods are not
replicable and replaceable, because they possess a specific individuality.
This
individuality is given by a digital brand, endowed with a certificate of
authenticity and uniqueness. This certificate is permitted due to blockchain
mechanics. The NFTs are accordingly connected with digital tokens, of which
they warrant the attributes of oneness and authenticity, giving the owner a
certificate of the genuineness of the digital product in question and owned by
the NFT. Each NFT, thanks to the blockchain, is a unique piece, and therefore
it is not fungible, i.e. not interchangeable. This is - concluded - an NFT.
The
numbers of NFTs
Currently,
NFT sales have skyrocketed to $ 10.7 billion in the third quarter of 2021. This
boom can also be attributed to COVID-19, which has prompted many people to
experience digital differently: a second life. Furthermore, many artists,
performers, and musicians - among the categories most affected by the pandemic
- found themselves in the situation of reinventing themselves, finding in NFTs
a way to earn from their work even remotely.
NFTs
solve basic needs. First of all, giving value to what previously none had:
digital art and the rights of creators on it. Secondly, the need for
“recognition” (social, economic) of people also in digital spaces (and thanks
to digital assets), which is currently not satisfied.
Precisely
and also to satisfy this need, dozens of metaverses have been created, where
users can use and show off their NFTs. Facebook's announcement of wanting to
launch its metaverse is a clear sign that the road to virtual worlds in which
to use one's NFTs is now open.
But
what is a metaverse? The canonical definition is a three-dimensional space
within which individuals can move, share and interact through personalized
avatars. There is no definite explanation, but it generically indicates a
virtual place where you can hang out with other people, interact, invest and
create your character in the picture and similarities of what you desire to be.
The
benefits of NFTs: why produce and trade them?
For
brands and designers, NFTs are a blessing, if you can state that. A whole new
billionaire market born out of nothing in recent years: the earning
possibilities are practically unlimited, and the costs for companies and
individuals are minimal.
The
application fields are equally infinite: everything can be sold as NFT, just create
a digital copy of what you want to sell and that's it. Anyone can tokenize
separate goods or digitally created art, or produce groups of thousands of
objects.
Furthermore,
NFTs incorporates all the classic advantages of the blockchain, namely decentralization,
disintermediation, immutability of the register, traceability, and
verifiability of its contents, movements, and transfers.
Another
advantage is the possibility of earning also from second, third, fourth, etc.
Sales level: in a nutshell, every time your NFT is resold to a third party, you
are paid back for your rights. All respect to the truth that on the blockchain
all transfers of the keeper is detectable and an ongoing and unlimited revenue
stream over time.
Too
much power to intermediaries
A
limitation of NFTs, however, is the fact that today it is necessary to
interface with numerous intermediaries. A brand or creator wishing to create
and sell their NFTs must necessarily contact two third parties: the blockchain,
on which to mine their token, and a marketplace, where they can sell it.
While
there is little to do with the blockchain, a solution to do without third-party
marketplaces - which earn thanks to commissions - exists, and it is
NFT-Commerce, our digital commerce platform dedicated only to NFTs. Via our
operations, we will permit you to make a candid association connecting your app
or site with the reference blockchain, either through a dedicated wallet or
directly with a payment gateway via credit card.
The
user can therefore directly buy your NFTs on your digital property, either
through their cryptocurrency or by paying by card. This system allows one to
save on third-party commissions, and manage the shopping experience, and
recover customer data!
Conclusions:
why selling NFT makes you money
NFTS
are the ultimate - it is indubitable - due to them responding to demands that
have long been forgotten by institutions and companies. Starting to explore
this world right away can bring significant gains, and offers a competitive
advantage over competing companies.
It
is smart to consider the benefits but also the opposition that new automation
poses, and not fall into the trap of superficiality when approaching NFTs. This
is why it is essential to ask for support from those who already live and work
in the world of blockchain. Because when a new market arises, relying on those
who have already managed to create expertise is fundamental.
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